Travis Cook Promoted to Area Manager, Northern Alberta

We’re excited to announce that Travis Cook has been promoted to Area Manager, Northern Alberta, where he will provide leadership and strategic oversight across our Edmonton branch as well as our new Grande Prairie location, effective April 15th, 2026.

Since joining EB Horsman in 2023, Travis has been a driving force behind the success of the Edmonton branch. His strong technical foundation, customer-focused mindset, and collaborative leadership style have helped elevate both team performance and customer relationships. This promotion is a well-deserved reflection of his impact and the trust he has earned across the organization.

Travis brings a diverse background in instrumentation, industrial lighting, electrical installation products, and low-voltage distribution, along with extensive experience in sales leadership, business development, and customer acquisition. 

As Area Manager, Travis will focus on building strong teams, driving operational excellence, and supporting our branch leaders as we continue expanding our footprint in Northern Alberta, including the launch and growth of our Grande Prairie branch. His ability to balance strategic vision with hands-on leadership makes him well suited to guide this next phase of regional growth.

Please join us in congratulating Travis on this exciting promotion. We look forward to seeing the continued momentum and leadership he brings in his new role.